Since its inception, COLLECTIBLE has sought to highlight the overlooked work of food designers by giving them a strong position within the fair. Rather than having classic seated dinners, the COLLECTIBLE VIP Dinner takes the form of an immersive experience spread over the 6 floors of the Vanderborght, where guests can enjoy a different food design experience on each floor. In 2020 COLLECTIBLE created a dedicated area entitled the ‘Micro Food Design Section’, which aimed to share insights on this new and undervalued discipline.
Immersive Food Design
On the occasion of our VIP reception, the entire building was transformed into an immersive food design experience with interventions from Isabelle Arpin (Belgium), Brik Terrazzo Chocolates (UK), Lee Castro (South Korea / Belgium), Adelaide Lala Tam (Hong Kong), Sonia Verguet (France), Rain Wu (Taiwan) and Nadja Zerunian (Austria).
Micro Food Design Section
On the fifth floor, a new food design micro-section was launched, with conceptual desserts by renowned chef Isabelle Arpin (Belgium) and designers Brik Terrazzo Chocolates (UK) and Rain Wu (Taiwan). All exhibited pieces were to be acquired.
Food Design Experiences
In 2019 COLLECTIBLE introduced its Food Design project with a range of experiences offered to exclusive guests on the occasion of the COLLECTIBLE VIP Dinner. Culinary Chef Isabelle Arpin and Designer Charles Kaisin (Belgium) came together for a collaboration entitled 'La Vie En Rose', for which they created a gastronomic experience set inside a monochrome pink installation. Dedicating their concept to the physical visualisation of cravings, Diptych (The Netherlands) immersed our audience in a fine dining setting focussed on unique designs and flavours. The dishes were created on the spot by artist Ola Lanko and introduced a different perspective on contemporary collectible design. COLLECTIBLE also welcomed The Eatelier (The Netherlands), a food design studio who explore how to translate scientific research, socio-cultural trends and technological innovations into the world of food, in addition to Sonia Verguet (France) who brought a new project entitled ‘Let’s play !’, a game which established a dialogue between waiters and guests.
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