This series, COLLECTIBLE In-Depth, unveils the backstage of contemporary creation. Tackling various topics from personal designer processes to the position of collectible design on the global design market, COLLECTIBLE In-Depth offers different views to suit all tastes. Today we speak with Madam Bozarjiants

C: Why focus on collectible design rather than industrial design?

Madam Bozarjiants: At Madam Bozarjiants, we were drawn to collectible design because of its emotional depth and personal resonance. Unlike industrial design, which focuses on mass production, collectible design allows us to convey stories through objects. Our focus has always been to present works that evoke memories and narratives, offering something more meaningful than pure functionality.

C: What makes design collectible in your eyes?

MB: Design becomes collectible when it transcends pure aesthetics and serves as a conduit for deeper meaning. It must carry an emotional connection, a cultural expression, or a compelling narrative. The works we showcase at Madam Bozarjiants possess layers of history—through materials, craftsmanship, and the stories they tell—that resonate with collectors long after the design leaves the designer’s hands.

C: How does your approach reflect contemporary trends in design?

MB: Our approach is deeply influenced by today’s cultural conversations, such as sustainability, identity, and the fusion of technology with tradition. Whether through innovative materials or conceptual design, we strive to address societal shifts and reflect them in the design process.

C: Why focus on collectible design rather than industrial design?

Madam Bozarjiants: At Madam Bozarjiants, we were drawn to collectible design because of its emotional depth and personal resonance. Unlike industrial design, which focuses on mass production, collectible design allows us to convey stories through objects. Our focus has always been to present works that evoke memories and narratives, offering something more meaningful than pure functionality. 

C: What makes design collectible in your eyes?

MB: Design becomes collectible when it transcends pure aesthetics and serves as a conduit for deeper meaning. It must carry an emotional connection, a cultural expression, or a compelling narrative. The works we showcase at Madam Bozarjiants possess layers of history—through materials, craftsmanship, and the stories they tell—that resonate with collectors long after the design leaves the designer’s hands. 

C: How does your approach reflect contemporary trends in design? 

MB: Our approach is deeply influenced by today’s cultural conversations, such as sustainability, identity, and the fusion of technology with tradition. Whether through innovative materials or conceptual design, we strive to address societal shifts and reflect them in the design process.